Media Relations Resolutions
To jump start your media relations resolutions for 2010, one of the first things to do is to update your media list. Or, for some, create one!
Some tips to create and maintain your database of media contacts:
Some tips to create and maintain your database of media contacts:
- Scan your local newspaper for the name of the reporter that covers health issues
- Do an online search of her other articles - familiarize yourself with these past articles
- Reporters like it when you reference one of their articles - everyone likes to be read!
- Create a spreadsheet on Excel or ACT! (I live by my ACT! database) that includes the reporter's name, telephone, email, blog link, Twitter link, links to past articles. ACT! is also great for being able to make notations, such as date of last contact, and when to follow up as needed
- Newspapers and the rest of the media industry may have downsized drastically in the past year, but don't forget to include bloggers to your database.
- Follow them on Twitter. Many journalists have Twitter accounts where they post news updates. I don't recommend following them on Facebook - that's more for personal contacts and posts.
- Some bloggers I follow also publish weekly e-newsletters. Subscribe to them! One of my favorites is Adrienne Dellwo, a writer for "About.com: Fibromyalgia & Chronic Fatigue Syndrome Guide"
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