So, your organization has just been featured in the local newspaper or TV news broadcast. Or, your Letter to the Editor got printed, andemails have been pouring in.

Or...maybe not. At least, not yet.

Another way to get publicity for your organization, while at the same time position yourselves as a leading, front line responder to your cause is by issuing a "statement."

A statement outlines your organization's position or opinion on a particular issue. Usually, the statement is in reaction to a current news event or topic that is relevant to your own cause or issue. Many chronic pain organizations take the opportunity to issue a statement when a celebrity or high profile individual is suddenly diagnosed with a life-threatening or chronic pain illness, or involved in a social issue that is also relevant to that organization's own cause.

Take for example the statement issued recently from P.A.N.D.O.R.A.  and the Lanford Foundation-Lifelyme about the documentary film "Under Our Skin" which made the Oscars short list for "Best Documentary Feature."  Although neither organization was involved in producing the film, its subject matter relates very closely to their own respective causes.

Click on the image to read the full statement issued by P.A.N.D.O.R.A. and Lanford Foundation-Lifelyme.